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How do you create your personal brand for career success? | Career Monday

30th April, 2018

Personal branding is the practice of people marketing themselves and their careers as brands. It is essentially an ongoing process of trying to establish a prescribed image or impression in the mind of others about yourself. This is so as to have them relate with you as well as vouch for you in the career.

It is quite essential in the modern day work environment to establish ones’ personal brand as the work environment has become quite competitive. Each and every day one is competing against their colleagues for a promotion, and in order to earn it their personal brand plays and important role in the bargain.

Hannah Muchuki, a consultant with InsideOut development takes us through four steps in ensuring that one does embrace Personal branding in their careers. She highlights four main points towards personal branding which are appearance, attitude, skills and competencies and personal differentiator.

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