Journalism organizations geared toward women and people of color have for years made the argument that the only way that the mainstream media can survive and truly serve the public as a source of information is to make an effort to make the nation’s newsrooms more reflective of the citizens they serve.  But according to a new book, for the mainstream media to survive, it needs to adapt to a combination of changing demographics and a more tech-savvy populace of traditionally marginalized communities that will use social media tools such as Twitter, Facebook and Instagram to tell the stories that these media outlets refuse to tell.