Pay TV provider DSTV unveils customer loyalty program in a bid to woo customers

Pay TV provider dstv has unveiled a customer loyalty program in a bid to woo customers. Dubbed ‘subscribe ushinde’, dstv customers stand the chance of winning one of three Mitsubishi lancer cars, decoders and free subscription. The program runs from till the end of March with subscribers also standing a chance to win high definition decoders and dstv walkas. Dstv plans to use the reward program to stay ahead of its competition in the pay TV arena.

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