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World’s greatest East African Safari Classic Rally media partnership launch at the Standard Group HQ

17th January, 2022

Standard Group PLC is now the official media partner of the East African Safari Classic Rally (EASCR) slated for February 10-18.

This follows a partnership between the media company and the EASCR, that was sealed at the Standard Group’s head office, along Mombasa Road, in Nairobi.

The Standard Group has committed to providing media value to the iconic race to the tune of Sh21 million under the partnership.

Lyomu said the company is keen to promote sportsmanship, national pride, and cultural exchange through the grueling motorsport event.