The adventurer: Alice Simba, who transformed her love for baking into multi-million cake business
3rd September, 2015
The rise of Kenya’s middle class changing consumer lifestyles, particularly in the foods and beverages sectors. One of the sub-sectors that is experiencing booming growth owing to the rising purchasing power of individuals is the baked confectioneries industry, especially the cake business. On the adventurer this week, KTN’S Charles Gitonga brings us the story