Rates of consumer goods and services traded in the Kenyan open market are subjectively fixed by the producers. Equally important is the fact that the market has various products and services with wavering tax rates. These twin market elements render it almost impossible for consumers to establish whether retailers are charging the permitted amounts of taxes. This obscurity causes obvious economic hardship to the consumer just as it occasions untold loss to the exchequer in terms of tax leakage.
This market behaviour therefore calls for consumer protection. Protecting consumers helps cushion them not only against predatory pricing but also instills confidence in different institutions of government. A good consumer protection regime guarantees safety and quality of the products and services in the market. Economic activities would benefit when consumers have trust in the producers of goods and services in a country.