The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Musician Bahati who vied for Mathare parliamentary seat has 3.2 million Instagram and 223,000 Twitter followers. [iStockphoto]
As the country geared for the August 9 General Election, politicians spent millions of shillings on digital platforms in marketing campaigns in the hope of winning in the polls.
Among the new-age politicians who opened their wallets were several celebrities attempting to transfer their social media clout into political victories at the ballot.
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