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When social media followers do not translate into votes

Musician Bahati who vied for Mathare parliamentary seat has 3.2 million Instagram and 223,000 Twitter followers. [iStockphoto]

As the country geared for the August 9 General Election, politicians spent millions of shillings on digital platforms in marketing campaigns in the hope of winning in the polls.

Among the new-age politicians who opened their wallets were several celebrities attempting to transfer their social media clout into political victories at the ballot.

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