The consumer electronics boom

Kenya: Last year during the FIFA World Cup, this writer was invited to watch a match in a suburb along Ngong Road. In the midst of food and drinks, I could not help admiring the massive wall-to-wall TV set that had just hit the market. It was a reflection of the host; a trendy, urbane hardworking lady in her mid-20s whose house reflected her status and lifestyle.

Her ambitions, aspirations and living standards, like many urbanites, have not gone unnoticed by manufacturers and suppliers of electronic household goods.