China-backed Sing for Africa show spotlights emerging Kenyan musicians

Zhao Chengxin, director general of the Information Office of China's Hunan Provincial People's Government, speaks during the launching ceremony of the musical talent show ‘Sing for Africa’ in Nairobi, Kenya, on Nov 11, 2025. [Xinhua]

More than 500 young artists attended pre-auditions for Sing for Africa, a Chinese-sponsored musical talent show, on Sunday at the University of Nairobi, Kenya's oldest university.

The show was launched on November 12, 2025, by China's Hunan TV International in collaboration with a local media partner.

Contestants showcased skills in various genres, including urban hip-hop, neo-soul and rhythm and blues. 

Among them, 22-year-old Edwin Muiruri performed a love ballad in his native dialect on Sunday, drawing attention with his guitar skills.

Muiruri, along with other early arrivals, sought a place in the highly competitive boys-only auditions. 

"Since my musical journey began at the age of five, I have never looked back. I will present a song that preaches the language of love," Muiruri said, praising the show for inspiring young people to embrace their continent and engage with other cultures, including China. 

Bernard Ngotho, deputy director for youth innovations and talent development at Ministry of Youth Affairs, the Creative Economy and Sports, speaks during the launching ceremony of the musical talent show ‘Sing for Africa’ in Nairobi, Kenya, on Nov 11, 2025. [Xinhua]

The show, designed to nurture young singers and strengthen Sino-African cultural ties, features open auditions, knockout rounds and a grand finale.

Beyond a top prize of one million Kenyan shillings (about 7,750 U.S. dollars), the winner will receive a music tour to China and a recording deal with leading producers. 

Dressed in flowing regalia, Jave Samson Mwavita arrived at the pre-audition venue, determined to impress the judges and advance to the next stage.

"This show is a bridge not only between Kenyans but also Africans and the people of China. It will open doors for artists through exchange programs between Africa and China," said the 29-year-old vocalist, songwriter and filmmaker. 

The show will expose local artists to Chinese culture, foster cross-cultural fusion, connect them with leading record labels, and propel them to new heights, he added. 

Inside the brightly lit studio, artists who excelled in the pre-auditions took turns delivering captivating performances. 

Sylvia Salu, a member of the judging panel, said the auditions offered a platform for upcoming artists to discover and showcase their talents and secure new revenue streams.

"There is a lot of musical talent in this country that has not received enough spotlight, and this audition provides a platform for those who have not had one," Salu said.