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The Standard Group PLC The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest.
  • Standard Group Plc HQ Office,
  • The Standard Group Center,Mombasa Road.
  • P.O Box 30080-00100,Nairobi, Kenya.
  • Telephone number: 0203222111, 0719012111
  • Email: corporate@standardmedia.co.ke

How business intelligence aids digital transformation process

The primary goal of BI is to help companies bring order to the massive amounts of data they collect. [iStockphoto] 

Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organisation’s strategic and tactical business decisions.

BI tools access and analyse data sets and present analytical findings in reports, summaries, dashboards, graphs, charts and maps to provide users with detailed intelligence about the state of the business.

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