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How the festive shopping season can help merchants re-imagine e-commerce

Andrew Torre, Visa’s regional president for Central Europe, Middle East and Africa.

This year’s holiday shopping season has taken considerably greater global significance with retailers of all sizes, sectors and geographies seeking a welcome boost during this uniquely challenging year.  Optimism abounds that festive spending can remedy some of the painful declines that merchants experienced during lockdowns, while providing a barometer of confidence as we enter the new year.

While most bricks-and-mortar stores across Central Europe, Middle East and Africa have felt the impact of restrictions this year, eCommerce momentum continues.

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