This year’s holiday shopping season has taken considerably greater global significance with retailers of all sizes, sectors and geographies seeking a welcome boost during this uniquely challenging year. Optimism abounds that festive spending can remedy some of the painful declines that merchants experienced during lockdowns, while providing a barometer of confidence as we enter the new year.
While most bricks-and-mortar stores across Central Europe, Middle East and Africa have felt the impact of restrictions this year, eCommerce momentum continues.