Airtel launches new 1 bob voice campaign for the festive season
By Correspondent | December 20th 2018
With the festive season underway, Airtel Kenya on Wednesday launched a new voice campaign which will see its customers enjoy making calls at the lowest industry rate of 1 Bob to all other networks and free Airtel to Airtel calls in order to keep the conversations going with friends and family.
The campaign dubbed ChapaStori will allow Airtel customers to make calls to any network at 1 bob/min for 24 hours while enjoying free on-net calls all day. This attractive new offer comes in two main bundles i.e. Kshs.15 bundle valid for 24 hours and Kshs.30 bundle that offers customers the same benefits with a validity of 3 days. All ChapaStori bundles come with free 100mins for all Airtel to Airtel calls per day. The campaign will run until end of January 2019.
Customers can buy these bundles by simply dialing *544*15# or *544*30#.
Statistics from the industry regulator have shown an increase in Airtel’s subscriber numbers from 9.7 million to 10.4 million between June and September 2018. The increase is attributed to the company’s new range of innovative and affordable products and service offerings. The new ChapaStori festive campaign adds to this list of customer focused, great value for money and strategic market approach by Airtel.
Speaking on the campaign launch, Airtel’s Managing Director, Prasanta Das Sarma was delighted to offer customers the opportunity to stay connected to their loved ones during the festive season without worrying about high call rates that would put a dent in their pockets, saying that, “We know that many of our customers will be taking time off to rest and reconnect with friends and family during the festive season. Therefore, we are happy to be launching this new campaign that is unmatched as it allows our customers to talk worry free.”
He went on to add that, “This new offering espouses our philosophy on products which are easy to use, easy to subscribe t0, without any hidden charges or conditions. This is unlike products being offered by other telcos.”
The ChapaStori offer along with other products and services such as the Amazing Data bundles with free WhatsApp and the SMS product dubbed ‘Tutext’, continue to offer Airtel customers the most preferred options for voice, data and text messages.
Airtel continues to revamp and upgrade its network by connecting more cities to its high speed 4G network and further expanding and improving network coverage across the country.
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