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Sales teams confront change from hard selling to trust and value

Byron Osiro  launches his book From Red to Green at Romo House, Westlands, as Jubilee Health CEO Njeri Jomo, former Machakos Senator Johnson Muthama and other participants look on. [Manuel Ntoyai, Standard]

Kenya’s corporate sales teams risk losing clients as aggressive tactics give way to trust and value-driven engagement.

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