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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
IBM’s 20th edition of its bi-annual C-Suite Study, "Build Your Trust Advantage," polled nearly 380 C-level executives across Africa to examine how companies are achieving market leadership by emphasising trust in their use and sharing of data.
The study, conducted by IBM Institute for Business Value (IBV) in cooperation with Oxford Economics, found that market leadership is most frequently attained when an organisation establishes a high level of trust in the data sourced from its customers, its own business processes, and across its partner ecosystem.
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