Ruto faces challenges in bid to rebuild image

President William Ruto faces the challenge of crafting a lasting legacy. [File, Standard]

President William Ruto faces a monumental task this year, starting with rebuilding his image, which has suffered due to the abduction of government critics and unfulfilled promises.

He also faces the challenge of crafting a lasting legacy, which could significantly influence his re-election strategy.

Key priorities for 2025 include improving communication to better explain his administration’s policies, addressing the high cost of living, and tackling corruption. These issues will be crucial in 2025, the final “working” year before he embarks on his re-election campaign in 2026.