Don't let your writing read like a transcript from a monologue

The following first words from a series of sentences in a passage culled from an online publication inform our discussion today: "It has been a rather noisy mediascape”;  “But let us begin with the latest: the story of the twins (or is it triplets) and how their date with Citizen TV prime news went south”; “ Now, we have a specific code in media ethics governing reporting children”; “But Melon Lutenyo, Mevies Imbaya and Sharon Mathias are not children”; “But wait, maybe we should extend”; “Before then, we must adopt one rule of the thumb”;  “But what irked more during the interview”; “But let's move on".

Not only is it apparent the passage escaped editing and proof reading, the writer did not take time to organise his or her thoughts to present them in a logical manner. It is more of a transcript from a soliloquy (an involuntary monologue that has no target audience), than an explanation or rational critique. As a communicator, address your audience directly, don’t argue with yourself.