Brewer seeks retailers for keg brand

Kenya Breweries Limited (KBL) Supply Chain director Patrick Kamugi pours KBL Managing Director Jane Karuku some Senator Keg during a test-run of the Sh15 billion plant in Kisumu on July 17, 2018. The brewery is expected to offer 100, 000 jobs in the value chain.

Kenya Breweries Ltd has rolled out a campaign to recruit retailers of keg beer ahead of the opening of its Sh15 billion Kisumu plant.

The brewer seeks to contract at least 3,000 new keg retailers in the Western Kenya region, covering 17 counties to market its low-end flagship beer – Senator Keg – to be brewed at the plant set to open soon. 

KBL Regional Head of Commercialism Thomas Mboya said a recruitment drive that began in March had so far registered 2,300 new outlets in the region stretching from Eldoret in Uasin Gishu County to Migori County.

“Previously, we had 1,050 outlets. The initial scoping was 3,000 new outlets, but we are getting more inquiries,” said Mboya.