Sh10 million up for grabs for ‘The Standard’ vendors

Standard Group CEO Sam Shollei (second left) flags off the KTN News roadshow, with the key objective being to create awareness and growth of viewership across the country. With him is Standard Group Head of Corporate Affairs Charles Kimathi (left) and a host of comedians. (PHOTO: MOSES OMUSULA/ STANDARD)

Newspaper vendors who grow the sales of The Standard could win school fees worth Sh10 million in a new competition.

In the competition, Shinda Karo na The Standard, vendors selling The Standard newspaper have a chance to pocket between Sh5,000 and Sh50,000 on top of their daily commission earnings.

Standard Group Head of Marketing Doreen Mbaya said the purpose of the competition was to enable vendors cater  for the education needs of their loved ones with ease.

“The competition will run for the next three months and vendors will be awarded monthly according to the growth of their sales,” said Ms Mbaya.

Mbaya added that awards would be given to any vendor who exhibited a remarkable increase in sales based on their average sales in January, February and March.

“We want to support them to have their children achieve higher education as the cost of living can make such basic needs out of reach of many Kenyans,” she said.

Standard Group Chief Executive Officer Sam Shollei said that The Standard’s editorial team had been strengthened and had bold stories which would boost sales.

“We have other new interventions coming up that will set us apart from the rest of the competition,” said Mr Shollei.

Shollei said The Standard has lined up some exciting projects which will improve the lives of vendors and help forge closer ties with the company.

“We have to support the work they (vendors) do and this will be one of the ways to motivate them. We will also be launching another competition for the readers of the The Nairobian,” Shollei added. He said that the VAT the Government was charging on newspapers was not conducive for business, considering newspapers sell information meant to empower people with knowledge.

“Newspapers and books are not supposed to be taxed. Such taxes have made many publishers and media houses raise the price of their papers,” he added.