New sponsor for Rugby 7’s: Bidco Africa unveiled as Shujaa and Lionesses shirt sponsors
Rugby
By
Rodgers Eshitemi
| Dec 01, 2017
Bidco Africa has been unveiled as the new co-sponsors of Kenya Sevens and Kenya Lionesses for the next three years.
Under the sponsorship deal, Shujaa will play all their ten competitions of the 2017-2018 season including the HSBC Sevens World Series, the 2018 Rugby World Cup Sevens and the 2018 Commonwealth Games, wearing jerseys branded with Bidco Africa logo on the back.
As part of the deal, Bidco will also support Kenya Rugby Union’s schools and club rugby development programmes.
“We wish to support sports in Kenya and our men and women rugby sports teams are doing kenya proud and we will continue to support the team for the next three years to develop rugby kenya wide and encourage youngsters in schools and universities to bring out their talent in sports and position kenya as a great sporting nation,” said Bidco Africa Group Director Chris Diaz during yesterday’s unveiling ceremony at RFUEA Grounds.
In addition, Bidco will help the Union in its goal of using diet and proper nutrition to optimise their players.
READ MORE
vivo ushers in a new era of portrait photography with the slim and premium-designed V30
Kuppet, TSC agree on promotion of 30,000 teachers
vivo V30 5G launching in Kenya: Step into the future with style
Inside Ruto's Sh16 trillion last-ditch plan to save Vision 2030
We have hit some good Vision 2030 milestones but missed key targets
Nissan X-Trail T30 an overhyped venerable SUV?
MPs accuse anti-graft body, DPP of collusion in Kemsa scandal probe
Court suspends ex-KPC boss's Sh30 million graft case
It's a race against time for Vision 2030 economic blueprint
Youngster Cherotich has kept faith after an accident almost ended her athletics career
“If players want to be in the best possible shape to do well in rugby, then they need to get their diets right. Effective training and recovery, coupled with healthy eating, are the key ingredients to performing to your best.”
KRU Chairman Richard Omwela said the partnership will go a long way in promoting the growth of the game in the country.
“Shujaa has grown from strength to strength and is now considered the team to beat in the annual World Rugby Sevens circuit. We also appreciate the support going out to the Lionesses a part of this deal,” said Omwela.
Meanwhile Kenya Sevens head coach Innocent Namcos Simiyu has described their today’s Group A matches of the opening leg of the 2017-2018 HSBC Sevens World Series at The Sevens Stadium in Dubai as an ‘African’ battle.
Shujaa have been drawn in Group A alongside the African duo of reigning series and tournament champions South Africa and Uganda.