FIFA issues deadline to members over plan to sell Sh517 billion stake

 President Donald Trump and FIFA President Gianni Infantino hold the FIFA World Cup Winner's Trophy before handing over to Spain at the award ceremony following the FIFA World Cup 2026 Final at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. [Dan Mullan/AFP]

FIFA has told member associations they will each receive $40 million if they back a plan to sell stakes in major competitions -- but they must sign up by September 19.

The sport's global governing body on Tuesday announced proposals to set up a commercial subsidiary to run events, including the World Cup, sparking a furious backlash.

European football's governing body UEFA said the World Cup was not an "asset to trade" while the Asian Football Confederation said it had not been consulted.

EU sports chief Glenn Micallef told FIFA on Wednesday: "Hands off our game."

According to The Times on Wednesday, FIFA president Gianni Infantino told members that a funding package totalling $10 billion would become available if they signed up.

Infantino said in a letter seen by the British newspaper that the decision was up to individual associations.

"Should you wish to proceed, this $10 billion package will become available as of January 1, 2027, ushering in the next phase of our journey together," he wrote.

"Should you wish to retain the status quo and reject this proposal we still have our planned expansion of the Forward programme (development funds) of $2.7 billion as previously presented.

"In total for the upcoming cycle starting as of January 1, 2027, each member association will have the possibility of access up to $40 million per member association under this proposal."

The Times said sources opposed to the plan had labelled it "pure bribery".