FC Talanta land sponsorship deal

FC Talanta celebrating winning the 2020/21 National Super League. [Jonah Onyango, Standard]

Even before kicking the ball as one of the new boys of the Football Kenya Federation Premier League, FC Talanta have signed up a three-year deal with global betting giants – 10bet.

Recently-promoted Talanta, who earned their top-flight status as National Super League champions, now become the sixth club in Africa sponsored by 10bet, who have now rolled out operations in Kenya.

The other clubs in 10bet’s stable are Dodoma City FC (Tanzania), Enyimba Football Club of Nigeria, Aduana Stars of Ghana, Red Arrows (Zambia) and Daring Club Motema Pembe of DRC.

“We are thrilled to have formed these partnerships to support and contribute to the football industry in Africa, and it’s a major step towards achieving our main goal, which is making football fans happier all around the globe,” said 10bet through a Press release.

“This is just the start, partnering with football clubs is a strategic inception focused on knowledge sharing and experience exchange through capacity building.”

In its bid to solidify its position in Africa by developing football from the grassroots level up to the highest level, 10bet, who have drafted in football stars Samuel Chukwueze of Nigeria and Mbwana Samatta of Tanzania as part of their brand, maintain that sponsoring FC Talanta is just the beginning of their quest to be part of Kenya’s football development story.

“It is an ongoing initiative as there are more opportunities not only in the online betting industry but also in developing football in Africa.”