Simba SC to have close look at Sevilla brand

Sevilla's French forward Wissam Ben Yedder (C) celebrates after scoring a goal during the Spanish League football match between Sevilla and Athetlic Bilbao at the Ramon Sanchez-Pizjuan stadium in Sevilla on May 18, 2019. (Courtesy)

Spanish football club Sevilla had the highest growth, finishing 35th up from 48th place, according to a report from Brand Finance World released on Thursday.

The five-time Uefa Europa League winners are scheduled to play Tanzania giants Simba SC in a ‘LaLiga World powered by SportPesa’ postseason fixture this Thursday at the National Stadium, Dar es Salaam.

Brand Finance World analyses the top 50 clubs in terms of their brand level.

Sevilla’s visit, under the LaLiga World Challenge, is a programme, is bound to afford Tanzanian clubs a closer look at the Spanish top club’s mode of operation.

LaLiga World Challenge programme created in 2014 aims at generating new opportunities Spanish and collaborating clubs through cultural, PR and business events.

Simba SC, which has in recent years grown into a regular participant in Continental competitions will look to learn from the Andalucian club.

“The fact that our Tanzanian fans can get a close-up look at a great club like Sevilla FC means it’s a great opportunity for everyone,” said Oscar Mayo, La Liga’s director of international development.

In the Brand Finance World report, Sevilla FC is the only club outside of the top 10, which has improved its position from last year annual growth of 49.1% — higher than any club in the table.

Regarding Spanish clubs, Sevilla is in fourth place, only behind Real Madrid, FC Barcelona and Atlético Madrid.

Athletic Club, Villareal CF and Valencia CF find themselves behind the Nervionenses. Of all the teams, only Sevilla has improved their position, alongside Valencia, who have come into the table for the first year.

Brand Finance, created in 1996, is a business dedicated to evaluating leading brands in the world. Their goal is to close the distinction between marketing and finance and to connect the business to their brand.