Arsenal announce record shirt deal with Emirates

Football
By AFP | Feb 19, 2018
Arsenal’s new deal includes Emirates as the training kit sponsor Credit: AFP

Arsenal announced the club's biggest-ever sponsorship deal worth a reported £200 million on Monday, extending their shirt partnership with Dubai-based airline Emirates by five years.

The Gunners confirmed the branding of Emirates, which began its sponsorship agreement with the north London club in 2006, would continue to feature on the shirts and training kit of all of their teams until the end of the 2023/2024 season.

The size of the deal, quoted by the BBC as being worth more than £200 million ($280 million) reportedly puts the club level with Premier League rivals Chelsea, behind only Manchester United, who have a seven-year agreement with Chevrolet worth $559 million.

"Our shirt partnership is the longest-running in the Premier League and one of the longest relationships in world sport," said Ivan Gazidis, chief executive of Arsenal, who have not given a figure for the deal.

"This mutual commitment is testimony to the strength and depth of our unique relationship."

"Emirates are again demonstrating their great belief in our approach and ambition and their significantly increased investment will help us continue to compete for trophies and bring more success to the club and our fans around the world."

Emirates president Sir Tim Clark said: "Arsenal's strong appeal and influence around the globe, combined with their ambitions as a club, make them an ideal partner for Emirates, with values that reflect ours as a brand.

"As a long-standing supporter of football, we are passionate about the game and are a proud partner to the team."

Emirates have held naming rights to Arsenal's 60,000-seater stadium since the Gunners moved in during 2006, with that deal set to run until 2028.

Arsenal, currently sixth in the Premier League table, eight points behind fourth-placed Chelsea, are desperate to secure Champions League football for next season after missing out this year.

On Sunday they meet Premier League leaders Manchester City in the final of the League Cup at Wembley.

Deloitte's "Money League" report last month ranked Arsenal in sixth place behind the likes of Manchester United and Real Madrid but a separate study said Arsenal had greater financial muscle than any club in world football with the exception of Manchester City.

Share this story
CAF opens disciplinary investigations into AFCON 2025 quarter-finals misconduct
CAF has announced it has opened disciplinary investigations into several incidents that occurred during the AFCON 2025 quarter-finals in Morocco.
Carrick is frontrunner for interim Man Utd job: reports
Michael Carrick is in pole position to be named as Manchester United's interim manager until the end of the season
Salah and Mane meet again with AFCON final place on the line
Three years after they last appeared together, Sadio Mane and Mohamed Salah meet again tonight on opposing sides as Senegal and Egypt clash for a place in the AFCON 2025 final.
'Fragile' Man Utd hit new low with FA Cup exit
Darren Fletcher admitted Manchester United's "fragile" players have lost their confidence after Sunday's FA Cup exit
Alonso leaves Real Madrid, Arbeloa appointed as coach
Real Madrid part ways with Coach Xabi Alonso a day after losing Spanish Super Cup title to rivals Barcelona, appoints former footballer Alvaro Arbeloa new manager.
.
RECOMMENDED NEWS