Real Madrid and Adidas agree biggest kit deal in the world

 

The German sportswear giant have reportedly agreed to a €140million-per-year (£106m) renewal of their Real Madrid contract that eclipses Manchester United’s current record agreement by some 40%.

United last year signed a £750million ten-year contract with adidas that saw them take over the deal from archrivals Nike.

But Real Madrid are not understood to have entertained conversations with any other parties due to a clause in their adidas contract that assured the Herzogenaurach-based brand first refusal.

the two parties thrashed out a ten-year renewal and, if Marca’s €140m figure is correct, then this agreement is as big as Liverpool, Chelsea, Arsenal and Barcelona’s kit deals combined.

The top ten

1. Real Madrid - adidas €140m (£106m, 10 years)
2. Manchester United - adidas €98m (£75m, 11 years)
3. Bayern Munich - adidas €80m (£60m, 15 years)
4. Chelsea - adidas €39m (£30m, 10 years)
5. Arsenal - Puma €39m (£30m, 5 years)
6. Liverpool - Warrior €32m (£24m, 6 years)
7. Barcelona - Nike €32m (£24m, 10 years)
8. Juventus - adidas €26m (£20m, 8 years)
9. Milan - adidas €23m (£18m, 10 years)
10. Paris Saint-Germain - Nike €23m (£18m, 11 years)