Morgan: Passion for fashion
FASHION
By
Ann Musungu
| Jun 01, 2024
His love affair with art began at a young age, inspired by his grandmother who sewed his school clothes whenever he needed them.
Another significant experience that solidified his passion was attending a fashion show in high school. The energy, the creativity, the spectacle - it all resonated deeply within him.
Morgan's design process is a meticulous one, beginning with extensive research and mood boarding. He gathers inspiration from the world around him - nature, art, and cultural trends- and lets these influences guide his initial sketches.
"I refine them through several iterations until I have arrived at a concept that feels truly authentic to my vision," he says.
In a saturated market, standing out can be one of the biggest challenges for any designer. Morgan has overcome this hurdle by developing a unique aesthetic and focusing on high-quality craftsmanship for his brand Kenyanraw.
"My design aesthetic is a blend of modern minimalism and bold, artistic elements. Kenyanraw is fierce and audacious," he says.
His influences range from the avant-garde creations of Alexander McQueen to the sustainable ethos of Stella McCartney.
"I think their designs are interesting, they push boundaries while staying true to their respective aesthetics," Morgan says.
One of Morgan's most memorable collections was the 'Devil Horns Collection,' a striking fusion of sharp tailoring and innovative textiles. His favourite piece? A structured coat with clean lines and innovative fabric, which embodied the Kenyanraw brand aesthetic perfectly.
Looking ahead, his long-term goal is to launch his label.
"It is a dream I have had since I was a child. To see my creations on the world's biggest stages would be an incredible achievement," he says.
To stay ahead of the curve, Morgan is constantly researching and networking, attending fashion events has since been his go-to to keep up with fashion trends.
Morgan also inspires young designers to be persistent as it is a learning process every single day in the fashion industry.
In an industry that often prioritizes rapid consumption over sustainability, he says he is committed to a more eco-conscious approach by approaching sustainability as crucial for the future of fashion.
"We have to find ways to create beautiful garments without compromising the planet," he says.
As he continues to make a mark, Morgan remains grounded. With each new collection, he pushes boundaries, challenges conventions, and stays true to his vision.