Global tech firm Oracle and messaging platform ink new pact

A customer care representative responds to a client via a WhatsApp message. [Getty Images]

Global cloud communications platform Infobip has enhanced its partnership with Oracle to bring conversational experiences to businesses and brands globally.

The new integration enables Infobip and Oracle customers and partners to access Infobip's omnichannel services through Oracle Integration.

This comes at a time when customers are increasingly expecting to use omnichannel communications, but face hardships in integrating and managing new channels, which can be time-consuming, requiring complex development, deployment, and organisational processes.

Infobip's new Omnichannel Messaging Adapter for Oracle Integration addresses this challenge by enabling businesses to work with and manage omnichannel messaging channels involving Oracle and third-party solutions, including WhatsApp and RCS (Rich Communication Services) - a messaging protocol that enhances standard SMS (Short Message Service) and MMS (Multimedia Messaging Service) by adding features like read receipts, group chats, typing indicators.

The solution deploys quickly, reducing time to market. In addition, Infobip has provided a prebuilt use case or accelerator for Oracle's contact centre solution, Oracle B2C Service.

The accelerator is a flexible solution that allows consumers to connect with a company's support team via SMS and WhatsApp, delivering a streamlined two-way communication experience.

Both the omnichannel messaging adapter and accelerator offer low or no-code solutions, benefiting Oracle's customers and partners. Oracle integration provides secure, highly scalable connectivity regardless of the applications an organisation is connecting with or where the applications reside.

"Our new collaboration with Infobip will help enterprises simplify connectivity and provide integration between the Infobip messaging platform and any applications using our unified integration platform as a service, Oracle Integration," said Deepak Arora, Vice President, Product Management, Oracle.

"This partnership builds on our vision of fueling AI innovation for more businesses by integrating any apps, data, and services anywhere." "The omnichannel messaging adapter for Oracle integration enables Infobip and Oracle customers to tailor our omnichannel solutions to their specific needs using the same platform with just a few clicks," said Chief Infobip Alliances Officer Veselin Vukovic.