Airtel Money users to get cash back on transactions
Business
By
Esther Dianah
| Jun 05, 2025
Airtel Kenya will now reimburse its customers 50 per cent of transaction fees for bank-to-Airtel Money transactions.
The offer, which is part of its ongoing "Rudishiwa" transaction fee campaign series, will see customers receive 50 per cent of their bank-to-wallet transaction fees back as airtime, which can be used to buy data with no expiry.
It is in addition to the existing offers on paybill and agent withdrawals, where customers enjoy 50 per cent reimbursement of their transaction fees as airtime.
Airtel Money first launched the 'Rudishiwa' campaign in 2023, reimbursing its customers the transaction fees charged when withdrawing money at Airtel Money agents as airtime.
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Airtel Money Managing Director Anne Kinuthia-Otieno said the new offers demonstrate Airtel's commitment towards innovative, value-adding solutions.
"Digital payments are even more critical today as we continue to digitise cash and empower Kenyans to safely use mobile money for their day-to-day requirements," she said in a statement on Wednesday. "Moreover, Kenyans are constantly on the lookout for value-for-money solutions that will enable them to save more. Borne out of this customer feedback and market insights, Airtel's Rudishiwa Transaction Fee campaign guarantees Kenyans that they stay connected while still saving money."
Airtel Kenya Managing Director Ashish Malhotra added: "At Airtel, customer feedback is crucial for our decision making and product development. The convergence of benefits from Airtel Money and our mobile services business is a highlight of how we keenly listen to our customers' feedback and address them adequately. We are endeavouring to provide Kenyans with relevant offerings that help them to stay connected without having to worry about costs."
Currently, the Airtel Money agent network stands at over 110,000, including partnerships with Naivas outlets and various banks. The telco said Airtel Money customers accessing withdrawals from as low as Sh50 to the maximum daily limit of Sh500,000 will enjoy 50 per cent reimbursement of transaction costs.