NN Running Team, Abbot extend deal
Athletics
By
Jonathan Komen
| Jan 21, 2022
The NN Running Team, which has world marathon record holder Eliud Kipchoge, has extended its partnership with Abbot, a global health care company.
Abbot has become the official health partner of the NN Running Team. Kipchoge began training with Abbott’s Libre Sense Glucose Sport Biosensor in preparation for the NN Mission Marathon in Enschede, the Netherlands in April last year.
The innovative sport biosensor monitors glucose levels to athletes help understand optimal nutrition intake and has hugely benefited Kipchoge, who continued working with Abbott’s biosensor on his road to securing back-to-back Olympic marathon titles in Tokyo.
With the expanded partnership, more NN Running Team athletes will be given the opportunity to work with Abbott’s biosensing technology to help maximise performance levels.
“We developed our glucose sport biosensor to help athletes reach their goals, and we’re proud that our technology supported Kipchoge during his incredible performances last year,” said Chris Miller, division vice president, global brand strategy and innovation, Abbott.
“We look forward to expanding to more athletes and supporting Kipchoge’s quest in all his races, including the Abbott World Marathon Majors and the 2024 Olympics.”
The NN Running Team said they have been impressed by the data the Libre Sense provided, which allowed for simple but significant nutritional adjustments both on a day-to-day basis in training and on race-day itself.
“It’s my dream to win all Abbott World Major Marathons in my career,” Kipchoge said. “And collect all of the six stars. I am very happy to be on this journey together with Abbott and I am already halfway there!”
“Abbott is a great partner,” explains Global Sport Communication and NN Running Team Marketing Director Marleen Vink-Rennings. “We have the same goal to improve the results of athletes through data.”