Coca-Cola unveils new products
Business
By
David Njaaga
| Jul 04, 2019
Coca-Cola customers will now have more choices after the soft drinks giant introduced a new range of products in the local market.
The company yesterday launched Minute Maid Nutridefenses, a nectar juice fortified with vitamin E and zinc; and Coke plus Coffee, a fusion of Coca-Cola and coffee with a formulation of added coffee and 50 per cent less sugar.
The firm also introduced Powerade, a sports beverage as well as a new range of Coca-Cola, Fanta, Sprite and Stoney without sugar.
Head of Marketing Kenya and Tanzania Nelly Wainaina (pictured, left) said the move was informed by the need to provide consumers with different tastes.
“With our consumers at the centre of our business we have been working to reshape our growth strategy and operating model in line with changing consumer tastes and buying habits,” she said at the launch in Nairobi.
READ MORE
Is government on 'fuliza' mode?
Expert: The shilling has regained value, but don't expect it to last
EAC Central Bank Governors meet in Juba as single currency race debate heats up
Ruto to push for global finance reforms at World Bank meeting
Unearthing the artifacts of WWII: A journey through Matuu and beyond
Roam, County Bus Service partner to deploy 200 electric buses
Budget cuts loom for Parliament thanks to Sh9.6b Bunge Towers
Private sector partnerships important to catalysing sports
Tax stand-off as boda boda riders defy county call to pay
Islamic banking gets traction in Africa as Salaam Bank feted
She said with innovation at the centre of the company’s business, it is keen on using more local ingredients and other outputs. Operations Director Kenya, Tanzania and Djibouti Artur Miranda said the new products offer customers choice based on individual preferences.
- Is government on 'fuliza' mode?
- Budget cuts loom for Parliament thanks to Sh9.6b Bunge Towers
- Lenders raise interest on loans despite CBK holding key rate