Racers to watch grand prix live in Abu Dhabi
Sports
By
Audrey Ng'eny
| Sep 20, 2019
Kenya Breweries Limited has unveiled 20 teams that will compete to win the Formula one Championship trip.
The 20 teams will be subjected to a month-long competition dubbed Kenya Racing Festival. The Kenya Racing Festivals competition that combines both Go-Kart racing and F1 Virtual Reality Simulation – an F1 simulator takes you through a virtual journey of full F1 experience.
The winning team will get to travel to Abu Dhabi for Formula 1 Championship later in the year.
KBL Head of Premium Spirits, Grace Nshemeire-Gwaku said that the company was excited to host the inaugural Kenya Racing Festival competition under its Johnnie Walker Brand.
“The final 20 teams were selected from over 80 hopeful teams across the country in a grueling qualifier held at Whistling Moran. Tonight, we present to you 20 teams that will compete amongst each other to beat the fastest time. We believe this is an exciting chapter for Kenya to show the world that there are Go Kart champions in this part of the world and Johnnie Walker is proud to sponsor them,” said Nshemeire-Gwaku.
READ MORE
UN General Assembly declares 2026 as int'l year of women farmers
Harness nuclear science to quench thirst of water-starved populations
Why AFC must sing a new song as they seek to restore lost glory
About 420 families face eviction from disputed 63-acre prime land
Why nostalgia is a dangerous thing at AFC Leopards
Why Ingwe want to make 60 anniversary memorable
Judge extends orders on Sh4.6 billion land as woman distances herself from invasion
AFC Leopards 60: President Ruto urges Ingwe to adopt corporate model
The decision to leverage Formula 1 sport is to tap to its growing popularity in Kenya and marrying it with Diageo trends.
The competition feeds into the larger Johnnie Walker serve campaign that is ongoing across the country whose aim is to energizing consumers to push their boundaries and taste more out of life by exploring the unfamiliar.
The aim of the serve campaign is to recruit non-scotch drinkers into the category while offering an inspirational menu for bartenders to build upon.