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WHAT IS STYLE TO AISHA?

Style is also a form of communication in my eyes. What we wear says certain things about us too. So my style is part of how I communicate who Aisha is to the world, and to myself as well.

HOW LONG HAVE YOU BEEN NAVIGATING THE INSTAGRAM CONTENT MONSTER?

I downloaded Instagram back in 2013 if I'm not wrong, but I only started actively creating content in 2016/7 when I met a friend and photographer called @rayme_sagini.

It's a funny story actually, he was into photography but nobody in the squad at the time was willing to go in front of the camera as he practised his craft. I offered and the rest is history. We would create content on most weekends because of university which was super fun.

WHAT IS YOUR CRITERIA FOR WHAT GETS UPLOADED AND WHAT DOESN'T?

I have very many photos I'm yet to upload. I try to have a theme as I go so that's one of the factors I consider. I can tell a photo is 'fire' but if it doesn't fit with the current colour pallet it will have to be put on hold until its time to shine arrives. I also consider my good side.

DO YOU ALWAYS DRESS UP WHEN YOU STEP OUT?

Oh my, I get this question a lot and the truth of the matter is that I dress down on most days. When I'm out of the house and not creating content or at an event, I'm probably running errands or visiting a friend and I just love being comfortable when I'm on these missions.

HOW DO YOU KEEP YOUR ENGAGEMENT ON INSTAGRAM UP?

I try to post once a day because my profile acts as a bridge and connection to my audience as well as a portfolio of sorts. My stories also never lack. There is always a part of my day I feel like sharing with people whether it's a good laugh, a lesson I've learnt or your regular meme. That keeps my engagement up as well.

THE QUESTION OF HOW KENYAN CONTENT CREATORS 'SECURE THE BAG' ALWAYS COMES UP. HOW DO YOU DO IT?

Hapa ni God for real. I'm really grateful for the platform I've been able to build over the years and for everyone that has been part and parcel of this process. Securing the bag comes in different forms from voiceovers to partnerships to commercial modelling gigs.

SHARE A STYLE NUGGET KENYAN WOMEN WOULD FIND HELPFUL.....

Be confident to wear what makes you feel great and empowered in your own essence mama. Whether that's Air Force one's or five-inch heels, whether it's a suit or a really cute dress. Don't let anyone define this aspect of yourself but you.

Fashion Tips Fashion And Style Aisha Ochwada