Nairobi, Kenya: Leading international e-commerce group Chinabuy, which was recently launched in Kenya, is introducing Singles Day, the largest Chinese shopping festival, to the Kenyan market this year.
During Singles Day, which is marked on November 11, drastically reduced prices will be on offer for hundreds of items for just twenty four hours.
Celebrated in China, Singles Day is a day dedicated to singles in the country. This initiative, which began in the nineties in universities in China has become, over time, a perfect opportunity for shopping. Consequently, on this special day, virtual stores in China and worldwide offer a range of products with special discounts and attractive promotions.
According to Joe Zoe Zhang, Chinabuy Group CEO: “Kenyans are similar to the Chinese as they are very clever customers who know how to get the best out of a sales day, we have spread our discount offers throughout the day, with the biggest allocation at the beginning of the day, just after. It is important to note that the discounts are limited and will be offered based on the principle of first come first served,”
The Chinabuy Group, which did not have a site for the Kenyan market last year, sold 300 times more than what it sells on a regular day. Having launched sites in different countries since then, Chinabuy Group estimates that this year the figures will double.
For 2015 Singles Day, the Chinabuy Group through it’s site Chinabuy.co.ke will offer discount on many items. The sale will start at midnight and will run for 24 hours. Clients who register on the site will enjoy a list of limited coupon codes of up to 50% and will be able to use it on all items based on the principle first come first serve.
In addition, Chianbuy.co.ke will designate the most attractive products for Kenya which will be displayed on a unique web page and will be sold throughout that day at ridicules low prices.
Chinabuy.co.ke has a 24/7 localised online customer support which is available in both English and Kiswahili and a 365 return day policy for any unused purchased from the site. The site offers different delivery methods from free shipping to express door to door shipping at a minimal cost.