Fenty beauty, a cosmetic brand owned by the singer was launched in September 2017 when the singer was 29 years old. The popular brand has broad inclusivity for all skin tones and types. The brand has so far received worldwide recognition for extensively including shade offerings for people with deeper skin tones.
Fenty has since addressed the long criticized gap in cosmetic industry offerings for black women and other women of color.
She developed her solo cosmetic brand with luxury Louis Vuitton Moet Hennessey. Fenty Beauty was named one of Time magazine's best inventions of 2017.
Within one month of its release, Fenty Beauty's sales were valued at $72 million.
Forbes estimated Rihanna’s net worth to be $1.7 billion in 2021. This was due to her growing fashion and beauty businesses making her the world’s richest musician as well as the second richest female entertainer.