Exciting life of woman who gets to drive world's most expensive cars


Sitting in the driving seat of Batman's car is now just a regular day in the life of Alex Hirschi, better known as Supercar Blondie.

At present, she has 3.5million followers on Instagram and 1.5million subscribers on YouTube awaiting her next update.

When she left her native Australia a decade ago to host a radio show in Dubai, Alex could never have predicted the turn her life would take.

The 33-year-old has always been a car enthusiast - and a fun perk of her radio job was the spark towards her current jet-set lifestyle.

She said: "At first I was given a car by Bentley for a few days - and I could have just let that go and it would've been the end of it.

"But I decided to go to McLaren and Ferrari in Dubai and the people that give car journalists cars knew my radio show and were happy to help, which was cool."

Reaching out to manufacturers and owners with the backing of a popular radio show is one thing, but deciding to quit her job to go it alone meant starting all over again.

Alex said: "As soon as I quit my radio job I was no longer a journalist so they no longer had the power to give me cars.

"I actually went to as many car events as I could, met as many owners as I could and travelled wherever I could to get my hands on something unique.

"It was quite a lot of work in the beginning, and it still is. Sometimes I can make a phone call and get the coolest car ever - sometimes it can take months and months to source.

"When people laugh at social media it's because they don't understand how much work is involved. It's like creating any kind of content."

Aided by husband Nik, who organises much of Alex's logistics and filming, her social media presence has grown hugely in the space of just a few years.

Alex can never switch off when she's driving cars worth millions

Take a look at her Instagram feed now, and you can see the sort of company she regularly keeps - Top Gear's The Stig, Jay Leno and Keanu Reeves to name just a few.

She's come to Berlin to get her hands on what she calls the "ultimate hypercar" - the Mercedes-Benz AMG Vision Gran Turismo.

It started off as a concept model to mark the 15th anniversary of the legendary Gran Turismo video game series in 2012.

Then Justice League director Zack Snyder decided he wanted Bruce Wayne to drive the car for real in the 2017 film.

Mercedes obliged, building a version of the car at 110 per cent scale to suit the frame of 6ft 4in Batman star Ben Affleck.

Having been painstakingly and carefully unloaded from a truck, the very same car Affleck appeared in on the big screen is now here in Berlin for Alex to enjoy. 

She might not be able to drive this particular car, but it's still worth a mind-boggling amount of money - something which surely makes Alex nervous from time to time?

She responds: "I've driven cars worth $6million and now I'm not as nervous because I do it a lot, but I have to keep my wits about me because if I touch anything or scrape one rim, anything could go wrong.

"I drive in loads of different countries too so I don't know all the exact road rules. I'm quite a confident driver, but whenever you get in these cars you've got to be careful.

"You can never switch off, but that's part of the fun of it."

After building up a social media following of millions, Alex is now making the transition to her first TV series, entitled Car Crews With Supercar Blondie .

The series sees Alex taken out of her comfort zone to become embedded in the alternative car cultures across the USA.

As she crosses the country, Alex will learn to drift in New York City, sample muscle cars and drag racing in Detroit, meet the rat rod crews in Las Vegas and become immersed in the word of street racing in LA.

The backing of a full TV crew allowed Alex to put herself in more extreme situations than she's ever experienced before.

She said: "In LA, we went into Compton and spoke to all the gang members there and it got really real at a few points where they said the only reason we're not violent with each other is because we love cars - and they meant it.

"A lot of them said cars had saved them from another path in life. I went into situations that I would otherwise never have put myself in with a little YouTube camera.

"They'd have never invited me in like that, but with a big crew around me I was able to go in and find out about their stories. The show is about people's stories as well as the cars."

Alex believes a large part of her successful social media presence is down to not getting bogged down in technical details.

She says: "Now I know a lot more about cars than I did a few years ago, just because I'm around them every single day.

"But whenever I do a video or approach a car I will still always approach it in the same way because I want to make cars more relatable.

"I think the car world can be quite intimidating sometimes. If people don't know too much about cars they often don't feel welcome - and that's a shame and I don't think that should be the case.

"A lot of us love cars but we don't feel like we're allowed to be around cars or ask questions and go to events unless we're an expert, and that's wrong, cars are for everyone and I want to make everyone feel included.

"Only one per cent of the world actually care about the full-on technical specs of a car. Most people want to know how cool it looks, what gadgets it has, what the buttons do, what it's like to drive and what it sounds like."

Alex might have quit her day job to make a lucrative living as a modern day social media 'influencer' - but she has a blunt warning for those wanting to emulate her success.

She says: "The one piece of advice I give to people is please don't ever wish to be an influencer - it's not a job.

"What is a job is creating content and if you create content well enough you will build an audience and having an influence in the market will be by-product of that.

"Find something you love and create content around that differently to everyone else.

"There are lots of people doing what I do, but how do you break through all the noise when everyone is uploading pictures and videos?

"You've got to be better, different and strategise how to get people's attention within two seconds when they're scrolling through their feed.

"Your content has got to be so good it distracts people from everything that's going on around them."

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