OdiBets unveils plan to support grassroots football via Kenya using an initiative dubbed “OdiBets Mtaani” [Courtesy] 

Football Kenya Federation (FKF) has signed a lucrative sponsorship deal with a betting firm. 

Standard Sports understands gaming company OdiBets signed the deal with FKF on Monday. 

FKF CEO Barry Otieno would neither confirm nor deny the development, but a source privy to the deal told Standard Sports that the sponsorship deal is meant to spot and nurture talent in the country.

“FKF and the new partners have signed a three-year deal.”