NAIVASHA, KENYA: Simba Corporation’s Agriculture Division on Friday held tractor demonstration and open day for its recently acquired SAME tractors franchise.
Beginning May 1, this year, Simba Corp became the new distributor of SAME tractors and OTMA farm implements in Kenya.
“Our entry into the Agriculture sector was informed by our commitment to enhance agriculture and farming mechanization in Kenya. Agriculture remains a crucial backbone of Kenya’s economy.” said Simba Corporation CEO, Adil Popat during the SAME open day event.
“We are excited to have a chance to contribute to the country’s most important industry – agriculture- through the Simba Corp Agricultural Division. We will spare no expense to ensure SAME Tractor owners enjoy world class services across our network,” he added.
The firm has laid out an elaborate market penetration strategy as part of its business development efforts. The newly created Simba Corp Agricultural Division allows SAME to offer nationwide service; genuine spare parts; a broad distribution network and tractor tracking solutions.
Also commenting during the launch, Simba Corp Agricultural Division Brand Manager, Robin Schalch said, “Our models are built with simplicity of design, unsurpassed reliability, outstanding fuel economy and minimal maintenance requirements.”
In a bid to meet the demands of new and existing customers, Simba Corp has set-up a fully-fledged after sales operation.
It consists of a genuine spare parts center and nationwide mobile service coverage.
