By Philip Mwakio
Edible oil and soap manufacturer, Pwani Oil Products Ltd, has renewed its partnership with the Standard Group to market its range of products.
"We have gained value from associating with Standard Group, whose medium has enabled us reach our ever-growing consumer numbers," said Rajul Malde, Pwani Oil Director for Corporate Strategy and Business Development.
On his part, Standard Group Chief Operating Officer, Sarvjeet Channa, said that the partnership between Standard Group and Pwani Oil had been a win-win situation for both entities.
"We provide a one-stop shop in terms of all of Pwani Oil’s communication needs," Channa said.
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He added that Pwani Oil has continued to use Standard Group’s range of media channels, which include print, electronic, online and outdoor, to reach masses.
Standard Group’s Assistant Director, Finance and Commercial Department, Lawrence Njiru and Senior Business Manager in charge of regions, James Sogoti, accompanied Channa during the ceremony.