Ugandan music legend Bebe Cool has released the official music video for his latest single, Circumference, the lead track from his highly anticipated album Break The Chains, set for release in April 2025.
Directed by Garrick Williams, the video was shot in South Africa and takes viewers on a visually compelling and symbolic journey that mirrors the themes of the song.
The Circumference video opens with Bebe Cool as a wandering homeless man in a desolate landscape at sunset, evoking a deep sense of isolation and introspection.
His lonely journey takes a surreal turn when he stumbles upon a view-master, transporting him into a dreamlike realm filled with ethereal women dressed in white.
Garrick's minimalist yet profound direction creates a visually striking experience that complements the song's essence.
Sharing his excitement about the release and what's ahead, Bebe Cool stated: "The release of the Circumference video marks the beginning of a new chapter in my music journey. I am happy to give my fans and the world this visual masterpiece."
The video, which premiered on MTV Base, has already drawn significant attention, further cementing Bebe Cool's commitment to elevating his artistry and pushing the boundaries of African music videos.
Circumference serves as a prelude to Bebe Cool's upcoming album Break The Chains, his first full-length project in years.
The album is expected to explore new sonic territories and mark his return to the concert stage-his first since 2018.
Looking ahead to 2025, Bebe Cool shared his vision for the album: "2025 will be a groundbreaking year for me, with Break The Chains reflecting my evolution as an artist and pushing the boundaries of what African music can achieve. I can't wait for everyone to experience the full spectrum of this album and the stories it tells."
Bebe Cool's musical journey began in 1997 when he moved to Nairobi, becoming one of the first artists signed by Ogopa Deejays, a pioneering label in East Africa.
His bold and energetic style helped shape Uganda's modern sound and transformed the regional music scene in the early 2000s.
In 2004, he joined forces with Kenyan reggae and hip-hop group Necessary Noize, comprising Wyre and Nazizi-to form the award-winning East African Bashment Crew.
The supergroup gained continental recognition with hits like Africa Unite, Kube, This Tune, and Fire Anthem from their debut album Fire.
Bebe Cool's influence has only grown over the years, and his legacy as a trailblazer in African music remains undeniable.
The Circumference music video which is available on streaming platforms offers fans a glimpse into Bebe Cool's next era of artistic evolution.
Bebe Cool is one of Uganda's most iconic musicians, known for hit singles like Mbozi Za Malwa (featuring Sauti Sol) and Love You Everyday.
His signature blend of reggae, dancehall, and Afrobeats has shaped Uganda's modern music scene for over 20 years.
Some of his groundbreaking albums include Maisha (2004), Fitina (2001), and Go Mama (2015).
Throughout his career, he has collaborated with regional and international artists and has won over 20 music awards.
Beyond music, Bebe Cool is a philanthropist and serves as Uganda's Tuberculosis Ambassador, raising awareness about the disease.
His remix of Philly Lutaaya's Born in Africa was ranked #15 by the BBC during the Organisation of African Unity's 50th anniversary, solidifying his place as an African music icon.