By GEORGE ORIDO
Unilever has come out in a big way to support the arts through its brands Lifebouy, Omo, Blue Band and Sunlight.
During the just concluded Kenya Schools and Colleges National Music Festival, the multinational known for its home products gave Sh15 million to the fete.
Unilever also sponsored specific classes of music and poems that advocated for washing hands, a positive cultural value as well as eating and exercising well to avoid lifestyle diseases.
“We are proud to be associated with activities that not only nurture talent to the young people but also impact positive behaviour for a healthy nation, said Unilever East and South Africa Marketing manager Ms Caroline Mwangi.
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This was during the gala performance in Nakuru.
Higher attendance
Ms Mwangi pledged Unilever’s support to the festival, saying they were very proud to be associated with the annual fete.
The number of participants at this year increased to 120,000 students, up from last year’s 99,000.
“The festival has benefitted a lot from Unilever’s intervention and because of this we were able to see a timely and successful festival that registered high quality productions with several items scoring up to 95 per cent marks,” said festival Executive Secretary Benson Abwao.
Deputy President William Ruto called for more funding to help nurture young talent and said it was high time a conducive environment for the arts development be facilitated through a specific budgetary intervention.
