By Peter Kamuri

In the busy world of work, most of our time is spent meeting work demands, which at times can be so great that it leads to stress. When this happens, we are likely to lose focus and consequently fail to realise our career aspirations.

That is why many top companies lose their best employees; because they cannot cope with various work demands. But with the help of career coaches, many managers are able to attract and retain these employees, keep them focused and help them realise their career ambitions.

Career coaches assist workers cope with work related stress. The process is important as it helps individuals discover their potential, which in turn helps they achieve their career objectives and goals.

The work of a career coach is essentially to help individuals know who they are and discover where they are going. This is important as it helps them appreciate themselves and appreciate what they are capable of doing.

The work of a career coach also provides support to the employees who are experiencing problems, brought about by the stressful moments that affect their productivity.

Some workers experience problems at work because they mix domestic problems with work demands. Career coaches can help identify these problems and help employees deal with them amicably. Qualified career coaches also know the opportunities available and the options that are best suited for different individuals.

Important information

Career coaches can also avail important information related switching jobs, investment plans, promotion, retirement and change of job, which is invaluable for employees.

But most of all career coaching helps employees look at their problems from a new perspective and deal with it in a better way. That is why it is fast becoming part of the ‘organisations’ culture and are being integrated into workers’ day-to-day running.