Award-winning rapper Khaligraph Jones has landed yet another major endorsement deal, this time steering his influence towards Kenya's rapidly growing electric boda boda sector.
The self-proclaimed ‘OG’ was unveiled as the brand ambassador for electric mobility company, Spiro, adding another high-profile partnership to a career that has increasingly extended beyond music.
Known for his chart-topping hits, sold-out performances and larger-than-life persona, Khaligraph has built one of the most recognisable brands in East African entertainment. Over the years, the rapper has transformed himself from a hip-hop heavyweight into a businessman whose influence stretches into fashion, entrepreneurship and corporate endorsements.
His latest role places him at the heart of a sector that is attracting growing attention as electric motorcycles become more common on Kenyan roads.
Speaking during the unveiling, Khaligraph said he was excited to be part of a movement aimed at changing how people move around the country.
"I'm excited to join this family and be part of a movement that is changing how people move every day. I look forward to working together to inspire more Kenyans to embrace the future of mobility," he said.
The endorsement comes as brands increasingly turn to celebrities to connect with younger audiences and build cultural relevance.
For Khaligraph, whose fan base cuts across generations and social classes, the partnership reinforces his position as one of Kenya's most sought-after celebrity endorsers.
Celebrity partnerships in sectors such as technology, finance and mobility have become increasingly valuable as companies compete for visibility in crowded markets.
According to the company's Deputy Country Head Raymond Robert Kitunga, they believe Khaligraph's influence and connection with everyday Kenyans will help amplify its message.
"Today marks an exciting milestone as we officially welcome Khaligraph Jones to our family. Through this partnership, we aim to inspire a new generation to embrace cleaner, smarter and more sustainable transportation solutions," said Kitunga.
While fans know him for hit records, viral moments and headline-grabbing performances, Khaligraph's latest move shows that his influence continues to extend far beyond the music industry.
From dominating rap charts to fronting major corporate campaigns, the Jones appears determined to keep expanding his empire one deal at a time.