Agilitude enters Kenyan market

Africa's leading  Salesforce reseller and consulting partner, Agilitude has opened a local office in Kenya.
Agilitude East Africa will provide, through Salesforce - run entirely on the Cloud - a Customer Relationship Management (CRM) solution that brings together all customer information in a single, integrated platform.

The entry of Agilitude was welcomed by the local market with ICT Chief Executive Office, Victor Kyalo pointing out the importance of the Cloud for service delivery and best practice.  “Citizens are customers of the government and demand services.  One area that has been successful in Kenya is the application of driving licences online”, he said. 

 Quinton Pienaar, CEO, Agilitude said that the expansion into East Africa is part of the company’s ongoing growth strategy.

“Kenya is a vibrant economy and under represented in terms of cloud and customer experience service providers.  It is also strategic in that it can more easily service the region.”

He said that similar to South Africa, Kenya needs basic sales force automation, customer service, contact centre and marketing automation.

“More importantly, there is a desire to move from customer management to customer engagement, allowing companies to differentiate via experience rather than product and price.”

Agilitude South Africa, which opened its southern african operation in May 2013, has experienced significant growth on the back of its Salesforce partnership, but also the uptake and interest in customer experience management.