Digital Branding Group CEO Christian Bitti

By Lilian Kiarie

Aggressive, bold, intuitive and an advocate for the slogan, “No guts no glory,” Christian Bitti, CEO, Digital Branding Group has dominated building business companies in foreign lands.

At 37, the Cameroonian has been involved in notable projects such as transforming the look of Citizen TV, creating versatile advertisements for Safaricom and branding major Coke products. 

Bitti relocated to South Africa in his late teens to pursue further studies at the Damelin Computer School in Johannesburg. He got his big break through word of mouth advertising, earning a project worth about Sh1.6 million with South African Broadcasting Corporation. In a hunt for more challenges, he got to Kenya in 2008, and using his networking skills, was able to garner his first job with Safaricom aiding them to shift in using digital facilities to release their financial results for events such as their Annual General Meetings.

Bitti says among the lessons he has learnt in business is to never burn bridges and create productive relations. He  says it is important to have relationships with people you know and who are willing to go far for you.

Here are the five tips that have kept him afloat in business:

Resilience: What you get is as a result of your hard work. When building a business from scratch, you will be tested. Hold on. It is always dark before dawn. Just when you are about to give up, that’s when success comes your way.

Integrity: Be upright. No monkey business. Avoid corruption or conning people. Have a clean profile as words of a dishonest dealer will spread among clients. Reputation you have worked so hard for, can be destroyed by a single event.

Being straight forward: What goes around comes around. In life, all good deeds pay. Help those in need of help and tell those you cannot assist up front and avoid beating around the bush.

Provide quality: Ensure all your customers or clients are satisfied with your work. Ensure your standards are high. I ensure I do good business and when people call me to appreciate me for my splendid work, I feel appreciated.

Be a pioneer: Innovate! Be unique in whatever services you are offering. With the stiff competition in business, if you don’t innovate, you disappear.