For many Kenyans, the vegetable juice business is not an attractive venture. However, for Muya Kimunya, it is his full-time hustle.

The man, who resides in Ongata Rongai, Kajiado County, has been in the business since 2007.

His motivation to venture into the trade was a desire to get a cure for problems such as acidity and gastritis, which he was suffering from.

A friend introduced him to someone who makes vegetable juice with a promise that it will alleviate his stomach problems.

He makes juice from spinach, celery, cabbage, dhania, carrots, and beetroot. Some customers ask for wheatgrass, garlic, ginger, and lemons.

The basics of making vegetable juice, he says, lie in having the right machines and tools for the job, serving glasses and an appealing employee dress code.

True to it, Kimunya felt better after taking the juice. He got interested in knowing what products were used.

“Later on, I pleaded with the owner to train me at a fee on how to make the vegetable juice and she agreed. That is how I gained the expertise to make the products,” Kimunya tells City Biz.

Today, Kimunya owns a vegetable juice shop in Ongata Rongai town.

He says the vegetable juice has a healing ability.

“Many Kenyans prefer the juice to cooked vegetables because of the higher nutritional value,” Kimunya says, adding that we are what we eat.

The businessman says he attracts health-conscious customers on a regular basis. The months he considers peak time for his business are December, January, February, and March.

His monthly income from the business is an average of Sh60,000, minus all expenses, including paying staff.

What makes his business stand out is the quality, authenticity, and great customer service, he says.

“We make these juices as customers watch. That way they are confident in what they consume.”

He continues: “We don’t add any additives to our juices so it remains natural and fresh.”

Other than maintaining quality, hygiene and assuring customers, Kimunya ensures his employees are well-trained in juice-making and customer service.

The focus is to ensure each person is doing the right thing at the right time.

Consistency and great customer experience have been the core marketing point for Kimunya.

“We get many of our customers through referrals. Our satisfied customers refer others to us as they go out preaching the value of our products and the experience they get from this place.”

Reasonable pricing of the vegetable juice has also been another selling point.

Kimunya says the varying prices ensure even low-earning citizens can afford the vegetable juice. 

“I urge Kenyans to go for products that keep their body free from ailments. Vegetable juice is a great way to stay healthy”.