Guaranty Trust Bank Kenya (GTBank) has announced the launch of a platinum MasterCard into the growing local electronic payments market. GTBank East Africa MD Ibukun Odegbaike said the GTBank Platinum MasterCard enables the firm to provide its affluent customers with a financial product that meets their constantly changing banking needs.
Kenya's growing middle class has made the country attractive to many international investors looking to tap into the increased consumer spending and appetite for various luxury goods and services.
"The GTBank Platinum MasterCard is recognition of the unique and dynamic needs of this segment of Kenya's consumer market and of the growing sophistication in electronic payment requirements," she said.
"The launch of the MasterCard is a commendable step in Kenya's evolution into a cashless society, especially as it provides a wealth of benefits that will encourage cardholders to further use electronic payments over cash," Odegbaike said in a statement.
