By Standard Reporter
The price of your daily newspaper, The Standard, will from Tuesday be Sh50.
Similarly, the change will affect The County Weekly, the periodical newspaper published by the Standard Group that comes out every Monday and which focuses on issues affecting Kenyans at the grassroots.
While making the announcement on Monday, the Standard Group Deputy Chairman and Chief Executive, Mr Paul Melly, said the move was necessitated by sustained increase in input costs, in particular newsprint and the accelerated depreciation of the Kenya shilling.
The value of the Kenyan currency, which on average exchanged at Sh79 to the US dollar last year, is currently exchanging at over Sh100 to the dollar.
And just like other sectors of our economy, the cost-push impact has neither spared the production nor distribution of the newspaper, especially with the global increase in the cost of oil.
Published every Monday to Friday, The Standard newspaper has seen a growing readership and has something for every member of the family.
The newspaper has popular daily pullout magazines that include Crazy Monday, Financial Journal, Underworld, Home & Away and Pulse. Others are Eve Gal, My Health and Business Unusual.
However, the cost of your favourite weekend papers, The Standard on Saturday and The Standard on Sunday, will remain the same.
The cost of newsprint has been on an increase in the international market, hence putting pressure on local users of the commodity.
"Needless to state, the increase in price is largely attributable to cost of newsprint with other resultant costs being absorbed by us in order to ensure that your newspaper continues to remain affordable," said Mr Melly.
China’s raging appetite for recycled paper to build cardboard boxes has also played a part since newsprint is usually manufactured from recycled paper.
