"This is truly a special Easter holiday gift to millions of families to bond over a thrilling spectacle. You really can't find a rally as tough, compelling, beautiful and rewarding as the one in Kenya," said the president.
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The rally drivers will then make their way to the Moi Sports Centre, Kasarani Stadium for a Super Spectator stage before heading down to Service Park in Naivasha for the three-day display.
The rally has a lineup of 29 drivers and will be held at the Loldia Ranch in Ndulele Conservancy in Naivasha starting today, March 28 to 31.
Rally lovers will have a chance to watch the cars race strategically, including at the Hells Gate National Park where the closing ceremony will be held with winners being announced.