People gathering around blocks of ice installed in a Toronto parking lot as part of promotion for Drake's upcoming album, “Iceman” [AP]

Streamer Kishka has uncovered the official release date for Drake’s upcoming album, Iceman, after finding it hidden inside a massive ice structure in Toronto, confirming the project will drop on May 15.

The reveal followed days of speculation sparked by a mysterious frozen installation in the city that went viral, drawing crowds of curious fans.

Many visited, hoping to decode clues about the album, but it was Kishka who ultimately broke through, literally. After chiselling into the melting ice, the streamer retrieved a concealed bag and later headed to Drake’s mansion, where he livestreamed the long-awaited reveal to thousands of viewers.

The moment marked a key turning point in Drake’s rollout, which has built momentum for months through unconventional, theatrical marketing.

@iheartradioca ICEMAN, the new album by Drake is out on May 15th!!! ?: Kishka/Twitch, @Shannon Burns ♬ original sound - iHeartRadio Canada

The ice structure became a symbol of the Iceman era, blending mystery with fan engagement. Kishka’s discovery added a dramatic, interactive twist, turning a standard announcement into a viral spectacle.

Drake has spent the past year teasing Iceman, keeping fans on edge with cryptic hints and high-profile stunts.

One of the most talked-about moments came during an NBA game featuring the Toronto Raptors, where he “froze” his courtside seats, reinforcing the album’s icy theme. These moves have heightened anticipation, with many expecting a major statement project on release.

Musically, Drake has already previewed the project. Singles like “Dog House,” “Which One” featuring Central Cee, and “What Did I Miss” have kept his presence strong on streaming platforms.

“What Did I Miss,” in particular, climbed to No. 2 on the Billboard Hot 100, underscoring his chart dominance. It remains unclear whether the tracks will appear on the final album.

Meanwhile, fan excitement has spilt onto social media. Supporters of Drake have been flooding Kendrick Lamar’s comment sections with ice emojis, a nod to Iceman and a playful jab amid the artists’ ongoing rivalry. The trend has added another layer of buzz, keeping conversations around the album active.

With May 15 now confirmed, the countdown to Iceman is underway. Whether Drake releases more teasers or keeps fans guessing, the album is already shaping up to be one of the year’s most talked-about drops.