We are accustomed to beauty pageants that focus on face, height and skin shade. But in Brazil the love affair is not limited to football but extends to big butts.
In Brazil, the backside leads from behind. Miss Bum Bum Brasil is a beauty pageant that is dedicated to finding the most attractive posterior in Brazil. And boy, does the contest have a huge following!
This year’s contest in search of Brazil’s best derrière has drawn up 27 voluptuous contestants up in a fierce competition. Contestants are subjected to an online voting competition and the winners are chosen by a panel of judges after a rigorous three-month contest.
marketable asset
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Given Kenya’s recent media fascination with backsides, Miss Bum Bum Brasil would certainly find much favour among the Kenyan male populace.
One does not have to be a prophet to predict that, we will have a Miss Bum Bum Kenya before we have a female president. The derrières have become a very marketable asset and the bottom-line is its premium weighs in considerably.
In this era of women’s rights, having a competition that merely honours the woman with the shapeliest rear end, seems quite politically incorrect.
Nonetheless, we live in a country where news presenters are rated by their assets (pun intended). While the aesthetic appeal of displaying women with shapely bodies is a universal standard, the dark side of the rise of the rear beauty standard is bound to have negative psychological effects on the body image of young female adults.
Female body image issues are real and the pressure to meet the societal standard can lead to desperate acts. The demand for butt injections and augmentations is increasing but not enough attention is paid to the fact that vanity can kill.
Much in the same way skin lighteners left several ignorant women burnt and scarred, booty shots can also go terribly wrong.
Body dissatisfaction is a real concern for pubescent girls and the insecurity can last a lifetime.
unachievable beauty standards
Several social experiments have revealed that women’s perceptions of themselves were very different from how others viewed them.
It does not help that media and advertising are propagating a beauty standard that many women consider unachievable.
The booty, for all the love it might be enjoying, is not the end-all of female beauty.
If only most women could learn to focus on what they have, and not obsess about what you don’t have, life would be fairly fulfilling.
