Currently riding hot with several successful hit songs across the continent, Bien Aime will also be flying the Kenyan flag high, during the Trace Awards and Summit 2025.
Bien who has been nominated in the Best Artist - Eastern Africa category, stands out as the only nominee in the highly anticipated event.
This landmark event, set for February 24-26, 2025 at the Mora Zanzibar Resort, celebrates the transformative power of Afro music and culture - a vital part of Kenya's rich creative heritage, and its growing influence on the global stage. Recently, it announced its partnership with Scotch Whiskey Johnnie Walker, bringing the needed corporate pep, to the event.
The Trace Awards and Summit 2025 will celebrate African music and talent across 24 categories, with Johnnie Walker proudly sponsoring two key awards: 'Song of the Year' and 'Best Newcomer.'
The event will also feature a two-day summit, bringing together creative discussions, masterclasses, and panels focused on Africa's creative industries, technology, and branding. Attendees will include artistes, managers, DJs, producers, and industry stakeholders from across Africa and the diaspora.
Commenting on the partnership, Jean Okech-Nyawara, Head of Marketing - Spirits Portfolio at EABL, said: "The Trace Awards and Summit 2025 are more than an event; they are a celebration of the incredible talent and innovation coming out of Kenya and Africa. As Johnnie Walker, we are honoured to play a part in elevating these voices and showcasing the power of progress through platforms that inspire and empower."
In the lead-up to the event, another key highlight will be the Trace Awards Tour, which will visit major African cities, including Kenya. The tour will offer live performances and meet-and-greet opportunities with nominated artistes.
In Kenya, the event, set for this weekend will serve as a preamble to the main awards ceremony. It will bring together the Kenyan music community to celebrate the nominees from Kenya and East Africa while honouring the rich spirit of Kenyan music culture.
The showcase will offer an intimate look at the creative energy driving African music and culture, promoting cultural exchange and building anticipation for the awards.
